About Us
Simply Cybernetics was founded with a question:
What if systems actually did what they promised?
The name comes from Psycho-Cybernetics—a book about how people steer themselves toward better outcomes. Cybernetics, from the Greek “steersman.” Fitting, right?
We steer. Not with jargon or slide decks, but with smart tech, sharp strategy, and real people who actually know what
they’re doing.
We help companies rethink the way they work, from internal audits and AI-driven ops to leadership alignment and digital transformation. No bloated roadmaps. No pointless features. Just systems that work the way you always hoped they would. Simply Cybernetics is a digital consultancy built for the real world.
You’ll find us where logic meets gut. Where AI meets common sense. We’re a bit rebellious, a lot human, and unapologetically focused on results. And yes, fun is part of the formula. Because people who enjoy what they do? They build better things.
Simply Cybernetics was founded
with a question: What if systems actually did what they promised?
The name comes from Psycho-Cybernetics—a book about how people steer themselves toward
better outcomes. Cybernetics, from
the Greek “steersman.” Fitting, right?
We steer. Not with jargon or slide decks, but with smart tech, sharp strategy, and real people who actually know what they’re doing.
We help companies rethink the way they work, from internal audits and
AI-driven ops to leadership alignment and digital transformation. No bloated roadmaps. No pointless features.
Just systems that work the way you always hoped they would. Simply Cybernetics is a digital consultancy built for the real world.
You’ll find us where logic meets gut. Where AI meets common sense.
We’re a bit rebellious, a lot human, and unapologetically focused on results. And yes, fun is part of the formula. Because people who enjoy what they do? They build better things.
About Petra
I started Simply Cybernetics because I was tired of watching companies struggle with digital risk while getting little more than generic advice and checkbox audits in return. I knew there was a better way. But what really drove me was the need to go deeper: to help businesses understand the risks, not just list them. To be a true partner, not a line item.
I've been in the trenches— in internal teams, as an external resource—and I’ve seen how often digital risk gets misunderstood, underplayed, or over-complicated. What companies need isn’t more noise. They need straight answers, sharp insights, and people they can actually trust.
That’s why I named the company after a book that stuck with me: Psycho-Cybernetics. It’s all about how perception drives behavior. Same goes for business. You can’t fix what you can’t see clearly.
To me, leadership means building something that’s bigger than any one person. I’m focused on growing a team that values integrity, clarity, and trust as much as I do—and that brings the same energy to every project, big or small.
This work isn’t just technical. It’s deeply human. It’s about relationships, communication, and helping clients make smarter choices with confidence.
At the end of the day, I believe tech should serve people—not scare them. That’s the heart of Simply Cybernetics.
I started Simply Cybernetics because I was tired of watching companies struggle with digital risk while getting little more than generic advice and checkbox audits
in return. I knew there was a better way. But what really drove me was the need to go deeper: to help businesses understand the risks, not just list them. To be a true partner, not a line item.
I've been in the trenches— in internal teams, as an external resource—and I’ve seen how often digital risk gets misunderstood, underplayed, or over-complicated. What companies need isn’t more noise. They need straight answers, sharp insights, and people they can actually trust.
That’s why I named the company after a book that stuck with me: Psycho-Cybernetics. It’s all about how perception drives behavior. Same goes for business. You can’t fix what you can’t see clearly.
To me, leadership means building something that’s bigger than any one person. I’m focused on growing a team that values integrity, clarity, and trust as much as
I do—and that brings the same energy to every project, big or small.
This work isn’t just technical. It’s deeply human. It’s about relationships, communication, and helping clients make smarter choices with confidence.
At the end of the day, I believe tech should serve people—not scare them.
That’s the heart of Simply Cybernetics.
I started Simply Cybernetics because
I was tired of watching companies struggle with digital risk while getting little more than generic advice and checkbox audits in return. I knew there was a better way. But what really drove me was the need to go deeper: to help businesses understand the risks, not just list them. To be a true partner, not a line item.
I've been in the trenches— in internal teams, as an external resource—and I’ve seen how often digital risk gets misunderstood, underplayed, or over-complicated. What companies need isn’t more noise. They need straight answers, sharp insights, and people they can actually trust.
That’s why I named the company
after a book that stuck with me: Psycho-Cybernetics. It’s all about how perception drives behavior. Same goes for business. You can’t fix what you can’t see clearly.
To me, leadership means building something that’s bigger than any one person. I’m focused on growing a team that values integrity, clarity, and trust
as much as I do—and that brings the same energy to every project, big or small.
This work isn’t just technical. It’s deeply human. It’s about relationships, communication, and helping clients make smarter choices with confidence.
At the end of the day, I believe tech should serve people—not scare them. That’s the heart of Simply Cybernetics.
About Björn
Leading change isn’t about handing out memos—it’s about leading people through uncertainty toward something better. That’s what I do.
At Simply Cybernetics, I lead high-stakes transitions across departments and countries where failure isn’t an option.
AI adoption. IT migrations. Business transformations that scare most companies stiff. I don’t just manage change—I drive it, shape it, and make sure it lands from the C-suite to the frontline.
My approach is direct, strategic, and fast. No corporate theater. No half-measures. If your teams, vendors, or leadership need alignment, I get them moving in the right direction—and keep them focused.
AI isn’t just another IT project. It’s a shift in how companies think, work, and compete. I make sure organizations don’t just survive that shift. They own it.
What I deliver:
• Challenge legacy thinking and show what’s possible
• Make AI practical, people-ready, and useful
• Drive transformation without jargon or theater
• Align teams—even across messy org charts
• Shift of perspectives, giving new angles from C-level to frontline
Leading change isn’t about handing out memos—it’s about leading people
through uncertainty toward something better. That’s what I do.
At Simply Cybernetics, I lead high-stakes transitions across departments and countries where failure isn’t an option.
AI adoption. IT migrations. Business transformations that scare most companies stiff. I don’t just manage change—I drive it, shape it, and make sure it lands from the C-suite to the frontline.
My approach is direct, strategic, and fast. No corporate theater. No half-measures. If your teams, vendors, or leadership need alignment, I get them moving in the
right direction—and keep them focused.
AI isn’t just another IT project. It’s a shift in how companies think, work, and compete. I make sure organizations don’t just survive that shift. They own it
.
What I deliver:
• Challenge legacy thinking and show what’s possible
• Make AI practical, people-ready, and useful
• Drive transformation without jargon or theater
• Align teams—even across messy org charts
• Shift of perspectives, giving new angles from C-level to frontline
Leading change isn’t about handing out memos—it’s about leading people through uncertainty toward something better. That’s what I do.
At Simply Cybernetics, I lead high-stakes transitions across departments and countries where failure isn’t an option.
AI adoption. IT migrations. Business transformations that scare most companies stiff. I don’t just manage change—I drive it, shape it, and make sure it lands from the C-suite to the frontline.
My approach is direct, strategic, and fast. No corporate theater. No half-measures. If your teams, vendors, or leadership need alignment, I get them moving in the right direction—and keep them focused.
AI isn’t just another IT project. It’s a
shift in how companies think, work, and compete. I make sure organizations don’t just survive that shift. They own it.
What I deliver:
• Challenge legacy thinking and show what’s possible
• Make AI practical, people-ready, and useful
• Drive transformation without jargon or theater
• Align teams—even across messy org charts
• Shift of perspectives, giving new angles from C-level to frontline
About Karl
Project management, HRIS, and payroll systems are where I bring the most value and where I make the biggest impact.
At Simply Cybernetics, I lead system rollouts, automation initiatives, and complex integrations across platforms like SAP SuccessFactors, Visma, Heroma, and Agresso Payroll. I translate business needs into clear technical execution, keeping deadlines sharp and teams aligned.
Strong project management is more than just hitting deadlines. It’s about translating complex needs into clear action plans, managing risks early, and keeping cross-functional teams moving toward a common goal.
For me, it’s simple: the right systems should make you more efficient—not more complicated.
Core strengths:
• Leading full ERP, HRIS and payroll system implementations from planning to deployment
• Translating business needs into clear technical specifications
• Managing budgets, risks, and timelines across multi-team environments
• Optimizing processes to improve accuracy, compliance, and efficiency
• Communicating clearly across HR, IT, and executive teams
Project management, HRIS, and payroll systems are where I bring the most value and where I make the biggest impact.
At Simply Cybernetics, I lead system rollouts, automation initiatives, and complex integrations across platforms like SAP SuccessFactors, Visma, Heroma, and Agresso Payroll. I translate business needs into clear technical execution, keeping deadlines sharp and teams aligned.
Strong project management is more than just hitting deadlines. It’s about translating complex needs into clear action plans, managing risks early, and keeping cross-functional teams moving toward a common goal.
For me, it’s simple: the right systems should make you more efficient—not more complicated.
Core strengths:
• Leading full ERP, HRIS and payroll system implementations from planning to deployment
• Translating business needs into clear technical specifications
• Managing budgets, risks, and timelines across multi-team environments
• Optimizing processes to improve accuracy, compliance, and efficiency
• Communicating clearly across HR,
IT, and executive teams